International business Essay Example | Topics and Well Written Essays - 1750 words

International business - Essay Example A trademark is infringed when, without the owners’ consent, another party uses a substantially similar mark in connection with the advertisement or sale of goods or service, and this is likely to cause confusion, mistake, or deception regarding their origin. A trademark owner who wins an infringement suit can obtain an injunction against uses of the mark that are likely to cause confusion. In certain circumstance, the owner can also obtain money damage for provable injury resulting from the infringement and for profits realized by the defendant from the sale of infringing product or service. The shop, SpeedEX, was doing a brisk business packing and shipping items for its customers. McDodgy remembered thinking to himself: â€Å"I want a piece of that action!† to that end, on his first day as an Agelino, McDodgy rented commercial space on Redondo Beach, and set up shop copying the SpeedEX logo exactly, except for one slight difference: the two â€Å"e† ‘s in SpeedEX were changed to one â€Å"u†. He promptly incorporated the business and registered its mark, using it on his letterhead, email, business cards, and of course, a sign for the shop. McDodgy’s new business, SpudEx, Inc. claimed to provide delicious, hot French fries in 3 minutes or less, or else they were free, and used the slogan: â€Å"SpudEx: FastFreies, or FreeFries†/ McDodgy figured that since SpudEx was an entirely different business than SpeedEx, its copying of the logo was not infringing on any trademarks. He also felt secure that since he was operation all the way across town form SpeedEx in Redondo Beach, he would be sage form a law suit. There are above 7 issues are related to provision of the Lanham Act and the Dilution of Trade Marks. The Lanham Act, which establishes federal protection for certain marks, defines as any word, name, symbol, device, or any combination of these. In certain limited situation